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Agricultural and Food Marketing: Theory with Applications
by Jagath C. Edirisinghe

Category Accountig & Marketing
Language English
ISBN Number 978-955-30-7052-4
Publisher S. Godage and Brothers (pvt) Ltd.
Author Name Jagath C. Edirisinghe
Published Year 2016
Book Weight 320.00 Grams
Book Size 21.7x14.2x1.1cm
Pages 140
Price US $10.00
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Description Agricultural and Food Marketing Theory with Applications -Jagath C. Edirisinghe Agricultural marketing is taught in many universities of Sri Lanka, but there is no core text produced that relates to Sri Lankan Situation. Most recommended books for these courses are mainly from the United States where, the agricultural system is different from ours. This book attempts to fill that gap by giving due consideration for theoretical aspects as well as to practical examples, from both Sri Lanka and abroad. This book differs from others by treating food marketing in addition to concepts of agricultural commodity marketing and is aimed at undergraduate level courses related to marketing of agricultural and food product. Those students who have selected agriculture as a subject in G. C. E. Advanced Level may also find this book useful.


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